Simple Flair is pleased to announce:

SIMPLE FLAIR APARTMENT NEW YORK



Simple Flair is pleased to announce the opening of the Simple Flair Apartment in New York in May 2025, expanding its innovative format originally launched in Milan in 2017.

Located on the 70th floor of the newly built The Greenwich skyscraper by Rafael Viñoly, in the heart of Lower Manhattan, the Simple Flair Apartment NYC will serve as a new asset for the New York design community.

After the great success of its first two locations in Milan, the decision to open in New York marks an important step in Simple Flair’s international expansion strategy.
A New Vision of Design in Manhattan. Active for one year, the apartment will serve as a hub for events, meetings, and activities, bringing together partners, friends, designers, and industry personalities. With a breathtaking view over the city, the Simple Flair Apartment NYC will be a place where the vision of Simona Flacco and Riccardo Crenna, co-founders of Simple Flair, comes to life—an international, intentional, and dynamic environment, full of inspiration and innovation.

This project highlights the strong connection between Milan and New York, Italy and the United States, which lies at the core of Simple Flair’s strategic vision as an international consulting firm in the creative and brand strategy sectors.

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OPENING MAY 2025

SIMPLE FLAIR APARTMENT NEW YORK
125 GREENWICH STREET,

NEW YORK, NY 10006

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