We should write the introduction for this article, but we don't exactly know what to say, since the truth is, everything we do at SIMPLE FLAIR has the same purpose: to bring value to the design system by collaborating with the game changers in the industry who share our vision and values.
Below, you'll find our projects for Milan Design Week 2025.
RIVIERA
At Via Gorani, inside RIVIERA creative space and Lapalma for Architects, Lapalma’s timeless design shapes the spaces of an emblematic architecture studio. An unexpected space-time curvature transports visitors from colorful vintage geometries to essential futuristic fluidity.
Marking the linearity of time and its relentless flow, 24 wall clocks, exclusive pieces by international design studios, come together for the 24HOURS project, curated by Jamie Wolfond and Simple Flair.
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SPACETIME
a journey through time inspired by timeless design
24 HOURS
24 timepieces designed by 24 international creatives
curated by Jamie Wolfond and Simple Flair
OPEN EVERYDAY
Via Gorani 4, Milan
April 7-13, 10AM-7PM
OPENING EVENT
Wednesday 9th, 6.30PM-9PM
CONVEY
At Via Gorani, inside RIVIERA creative space and Lapalma for Architects, Lapalma’s timeless design shapes the spaces of an emblematic architecture studio. An unexpected space-time curvature transports visitors from colorful vintage geometries to essential futuristic fluidity.
Marking the linearity of time and its relentless flow, 24 wall clocks, exclusive pieces by international design studios, come together for the 24HOURS project, curated by Jamie Wolfond and Simple Flair.
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SPACETIME
a journey through time inspired by timeless design
24 HOURS
24 timepieces designed by 24 international creatives
curated by Jamie Wolfond and Simple Flair
OPEN EVERYDAY
Via Gorani 4, Milan
April 7-13, 10AM-7PM
OPENING EVENT
Wednesday 9th, 6.30PM-9PM
NATUZZI ITALIA
Natuzzi Italia unveils its collaboration with Simple Flair through a series of activations.
Through the formato of the Harmony Converstion, a panel of talents from the design industry and cultural institutions will engage with the brand, offering the community of architects and opinion leaders an experience that starts with the product and goes beyond.
Simple Flair also curates meetings to connect architects, designers, and creatives with Natuzzi Italia, fostering new collaboration opportunities within the setting of Casa Cipriani in Milan.
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HARMONY CONVERSATION
Mosaic thinkinh: the new aesthetics of collaboration
Via Valtellina 5, Milan
8 April, 6PM - 8PM
by invitation only
PRIVATE ARCHITECTS LUNCH
everyday at Casa Cipriani
by invitation only
LOEWE
LOEWE’s ninth presentation for Salone del Mobile sees the house commission 25 internationally renowned artists to design a collection of ceramic teapots and tea sets that will be displayed at the eighteenth-century Palazzo Citterio in Milan’s Brera district.
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SPECIAL COLLECTIBLE ACTIVATION
private preview
by invitation only
OPEN EVERYDAY
Palazzo Citterio, Milan
8-13 April
MARIMAR
During Design Week, Marimar invites you to experience a unique Morning Ritual.
Every morning, from April 8th to 13th, at the installation inside Convey in Via Rosolino Pilo 14, join Marimar for a breakfast by Niko Romito, with a selection of news on the world of natural stone and contemporary design.
The Morning Ritual, edited by Marimar and curated by Simple Flair, is a moment of sharing and inspiration, a space where food intertwines with ideas, stories, and creativity. An opportunity to explore the role of natural stone in modern and sustainable design, immersed in an environment designed to foster conversation.
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PRIVATE BREAKFAST
Monday 7th, 10AM-12AM
by invitation only
OPEN EVERYDAY
Via Rosolino Pilo 14, Milan
April 8-13, 10AM-12PM
GRYMSDYKE FARM
Grymsdyke Farm takes part in Milan Design Week 2025 by showcasing a selection of pieces from their latest production, including works from The Farm Shop and Reading Design. The collections will be displayed in different locations around the city.
The list features names such as: Marco Campardo, Guan Lee, Attua Aparicio, Sammi Cherryman, Jaclyn Pappalardo, Michael Schoner, Tino Seubert and more.
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GRYMSDYKE FARM AT CONVEY
OPEN EVERYDAY
Via Rosolino Pilo 14, Milan
April 8-13, 10AM-7PM
GRYMSDYKE FARM AT CASA LEA
April 5th, 11AM
by invitation only
SFRIDO ESTATE
On the occasion of Milan Design Week 2025, Sfrido Estate presents a new one-of-a-kind product, created in collaboration with the New York-based gallery Verso and designed by the Brazilian duo Palma.
The piece will be showcased inside the designer’s solo show at Via Vincenzo Gioberti 1, Milan.
Additionally, select pieces from Sfrido Estate Collection 01 will be exhibited at Convey.
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NEW PIECE BY PALMA
OPEN EVERYDAY
Via Vincenzo Gioberti 1, Milan
open everyday April 8-13, 10AM-5PM
COLLECTION ONE AT CONVEY
OPEN EVERYDAY
Via Rosolino Pilo 14, Milan
April 7-13, 10AM-7PM
LC ATELIER
On the occasion of Milan Design Week 2025, the architectural and interior design studio LC Atelier, led by Lucrezia Calvi, unveils two special locations.
Casa Lea in Foro Buonaparte will showcase the atelier's modus operandi through a signed interior project. The house will also feature pieces from important international brands, highlighting the studio's approach.
CASA LEA includes pieces by: 6AM Glass, Baxter, Cabana, Cassina, Dedar, Destroyers / Builders, Flos, Grymsdyke Farm, Officine Morelli, Pamono, Quadro Design, Redduo, Sfrido Estate, Vero International, Vitra and more.
Additionally, LC Atelier will open the doors of their studio with an exclusive collaboration with Volumnia Gallery.
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CASA LEA
Foro Buonaparte 54, Milan
April 5th
by invitation only
VOLUMNIA AT LC ATELIER
Foro Buonaparte 54, Milan
April 6th-April 10th
by appointment only
RIPA
On the occasion of Milan Design Week 2025, RIPA unveils its rebranding alongside the launch of a new piece in its collection: Triangolo by architect Prezzavento.
Curated by Simple Flair, the presentation offers an exclusive look at RIPA’s renewed identity, blending tradition and craftsmanship with the brand’s contemporary vision.
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RIPA AT CONVEY
OPEN EVERYDAY
Via Rosolino Pilo 14, Milan
April 7-13, 10AM-7PM
VERO
On the occasion of Milan Design Week 2025, Vero International unveils its latest drop of pieces by Federica Elmo, featuring a special coffee corner dedicated to everyday treats.
The brand takes also part in Convey’s third edition with a curated selection of pieces and is showcased at the gallery L.U.P.O.
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OPEN EVERYDAY
Via Felice Casati 3, Milan
April 7-13, 10AM-6PM
OPENING EVENT
Via Felice Casati 3, Milan
Saturday 5th, 11AM-2PM
VERO AT CONVEY
OPEN EVERYDAY
Via Rosolino Pilo 14, Milan
open everyday, 10AM-7PM
L.U.P.O. GALLERY
Via Borsieri 29, Milan
by appointment only
