CONVEY

Convey is a project born from a desire to create a system that connects contemporary brands and reference players with the aim of accelerating their growth.

For its second edition, Convey presents a bigger roaster of brands, an agenda of events, a new exhibition layout and a lineup of international names.

Set over more than 1,000 square meters, a selection of design companies will communicate their values through new products, installations and activities aimed at the reference community.

Curated by SIMPLE FLAIR

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Via dell’Aprica 12, Milan

open everyday  April 15-21, 10AM-8PM

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LUNCH PREVIEW

by Cascina Lago Scuro

Sunday 14th, 12PM-4PM

by invitation only

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DOOR AFTER PARTY

Monday 15th, 9PM-12AM

by invitation only

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CRUSHER RUNNING CLUB

with Salumeria Malinconico

Wednesday 17th, 7PM-11PM

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TOTOAST POP-UP

by Osteria Fratelli Pavesi

Friday 19th, 1PM-3PM

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VERY SIMPLE: CANTINA PUIATTI

Friday 19th, 7:30PM-9PM

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ANGEL CAKE BY OSLO AND WILDEN

Saturday 20th, 3PM-5PM

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EVERYDAY CONVEY BAR

12PM-12AM

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HEM

Hem takes part during design week with a one-night-only event to bring together the design community around a table and to say "Cin Cin” to design and to Milano.

An intimate dinner focused on the power of memorable experiences, great connections, awesome community and to celebrate the beginning of design week in Milan, to start on the right foot and with the right vibe.

Curated by SIMPLE FLAIR

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Secret location, Milan

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SPECIAL PROJECT

Sunday 14th

by invitation only

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THE FARM SHOP

Theatro asked for a dining scene to express its deeper values - sharing, collaboration, expertise - and The Farm Shop answers with a collective project, putting together pieces designed by a roaster of international designer.

These creatives are put in charge to design, piece by piece, from forks to tables, from stools to lamps, the perfect convivial scenario.

That’s the excellent place to meet people during design week

Creative consultant: SIMPLE FLAIR

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Via Vigevano 8, Milan

open everyday April 13-19, 12PM-6:30PM

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A COLLECTIVE EXPERIENCE AT THEATRO

OPENING

Friday 12th, 6:30PM

by invitation only please rsvp here

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VERO

Vero is taking a new step following its direction since day zero: Vero creates furniture and objects with the aim of transforming homes into contemporary places.

The collection is expanding and this is the right occasion to reveal a new list of designers and collaborations, including Hannes & Fritz, Thomas Woltmann and Jamie Wolfond.

Vero brings its international soul further while remaining always true to the essence of its ethos: timeless and honest.

Brand strategy and Creative Direction: SIMPLE FLAIR

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DROP 5 NEW PIECES

with Hannes&Fritz, Jamie Wolfond, Thomas Woltmann

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STORE

Via Felice Casati 3, Milan

open everyday 10AM-7PM

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OPENING

Thursday 18th, 6PM

Via Felice Casati 3, Milan

CONVEY

Via dell’Aprica 12, Milan

open everyday 10AM-8PM

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HOUSE OF SWITZERLAND

Via Tommaso da Cazzaniga,

Corso Garibaldi 89/A, Milan

open everyday 10AM-8PM

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RIVIERA X KUO DUO

“WORD PLAY: OBJECTS”, an exhibition by Seoul-based industrial design studio KUO DUO, embodies Riviera manifesto: a project to give space and attention to projects and creatives from all around the world that are shaping the design industry.

Kuo Duo for the first time brings to Milan their collection and experimental practice, giving an example of what Riviera does: support creative projects with strong values and that have the same vision of a shared future.

Curated by SIMPLE FLAIR

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Via Gorani 4, Milan

open everyday April 15-21, 11AM-6PM

WORD PLAY: OBJECTS

first solo show of KuoDuo

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OPENING EVENT

Wednesday 17th, 6PM-10PM

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SFRIDO ESTATE

Following the launch in New York City, Sfrido Estate is going to present its first collection in Milan where a list of international designers will contribute to underline its vision and purpose.

Sfrido Estate is a natural stone brand with the aim of shaping new traditions, becoming a platform for new projects to redefine the design system.

Brand strategy and Creative Direction: SIMPLE FLAIR

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Via dell’Aprica 12, Milan

open everyday April 15-21, 10AM-8PM

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FIRST COLLECTION

with a617, Cara\Davide, Kuo Duo, Martina Guandalini and Rafael Prieto

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ANGEL CAKE BY OSLO AND WILDEN

Saturday 20th, 3PM-5PM

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MARIMAR CLUB

A space to indulge time dedicated to architects and professionals in collaboration with some of the best brands and influential people in the world to offer a list of exclusive experiences in a Milanese urban Club during design week: Vasto Gallery, Le Labo, Maria Cristina Didero and many more.

A space to experience, thanks to an agenda of appointments and events, day by day.

Brand strategy and Creative consultant: SIMPLE FLAIR

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Via Giuriati 6, Milan

open everyday by registration, April 8-21, 10AM-6PM

in partnership with Vasto, Lelabo, Space Delicious, Maria Cristina Didero

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SPACE DELICIOUS AND BAGAI

Wednesday 10th, 4PM-6PM

by invitation only

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PRIVATE LUNCH

Thursday 11th, 12:30PM

by invitation only

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LELABO

Friday 12th, 10AM-12PM

by invitation only

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VASTO

Wednesday 17th, 10AM-1PM

by invitation only

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PRIVATE LUNCH

Thursday 18th, 12:30PM

by invitation only

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VERY SIMPLE: KITCHEN

Very Simple: Kitchen is setting new benchmarks with its brand: for the first time showcasing its collection among other international and established firms at Salone del Mobile and presenting in its own showroom in Milan the first custom kitchen designed by RedDuo.

A new occasion to underline the brand ethos, always connected with its community, and to give people the occasion to stay together during the brand’s memorable events.

Brand strategy and Creative consultant: SIMPLE FLAIR

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Via dell’Aprica 12, Milan

open everyday April 15-21, 10AM-8PM

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EUROCUCINA

PAV.4-STAND C06

Salone del Mobile, Rho Fiera

open everyday 9:30AM-6:30PM

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VERY SIMPLE: PARTY

Friday 19th, 9PM-12AM

Via dell’Aprica 12, Milan

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LAUREN S. THOMPSON

Lauren invites us to a safe space where design, art and geometry shape the perfect environment to change your rhythm and to give you the opportunity to take time and discover a deeper, mindful, project.

The Los Angeles based artist and designer presents the whole Tetrastella Collection: the study of shapes, proportions, and symbolism merges knowledge and her forward-thinking design sensibility to translate these concepts into sculptural art that speak to contemporary audiences.

Brand strategy and Creative consultant: SIMPLE FLAIR

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Piazza Castello 16, Milan

open everyday April 14-21, 11AM-6PM

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TETRASTELLA GEOMETRY IN DESIGN

PREVIEW

Saturday 13th, 5PM-7PM

by invitation only

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