For the 2024 edition of London Design Festival, Simple Flair collaborated with Grymsdyke Farm to promote and communicate their latest project, Reading Design.

We managed the overall communication of the project, coordinated the production of the preview event at Brompton Design District and the After Party at Grymsdyke Farm’s London House and supported the creation of a publication for the brand.

Reading Design is a project divided into two phases: a residency at Grymsdyke Farm and an exhibition of design outcomes of the same title at Cromwell Place, during the LDF 24.

Throughout July 2024, selected students hand-built ceramic plant pots with Attua Aparicio, created lost wax glass vases with Marco Campardo , designed a series of wall-mounted lights in poly plaster with Studio Glithero (assisted by Phil Cuttance), and engaged in ceramic shell casting to design bronze chairs and stools with Guan Lee, in collaboration with Chris Butler from Castle Fine Arts Foundry.

‍The Reading Design workshop centred on creating products driven by process, whether shaped by or despite processes, as long as the process was evident in the final outcome. The Reading Design exhibition was conceived as a platform to present these outcomes in a context outside the workshop environment, celebrating students’ creations as functional objects and communicating them as works without words.

To accompany the exhibition and the opening, we curated a special After Party to thanks the London Community and to discovered Grymsdyke Farm’s London House.

For the occasion, RASA Dining curated an intimate evening at the intersection of food and design. For this unique event, they transformed classic Indian dishes into bite-sized flavourful experiences, enhanced by the intimacy and theatre of being hand-fed.